Fresca Viva celebrated their New Year by venturing into one of the most exciting and rewarding collaborations in the Australian sports event industry. As of this year, Fresca Viva has become a part of the Hopman Cup family, acting as a marketing consultancy and assisting the tournamentís organizational body in marketing and promoting their corporate hospitality packages.
The 20th Huyndai Hopman Cup served up the very best in international tennis to the sport-loving Western Australian public and the millions that watched the tournament on TV worldwide. Novak Djokovic, Serena Williams, Jelena Jankovic, Sania Mirza... All thrilled the packed crowds at the Burswood Dome.
The ITF which proudly controls this mixed teams championship places it alongside the Davis Cup for men and the Fed Cup for women.
We were pleased to have the opportunity to offer our professional services and aid in making this Hopman Cup, the inaugural 20th, the most successful ever. In addition, Fresca Viva also acted as a sponsor to the event, and were present at the subsequent events and functions.