Fresca Viva’s director, Vedrana Grbovic
, began her modeling career during her early childhood, in her birthplace of Belgrade and continued after her family’s move to Australia. Over the years, she appeared in many fashion parades including fashion events in Belgrade, Perth fashion week, Los Angeles Fashion Week, and exclusive fashion shows at VIP events in Greece and Italy.
In addition she has appeared in many television shows in Serbia, as well as featuring in music video clips and television advertisements in Serbia, Greece, Macedonia and Korea. Her camera friendly attitude has seen her feature on the pages of bridal magazines, travel, lifestyle and fashion magazines (such as ELLE).
Vedrana completed her education at the Curtin University of Technology in Western Australia, graduating with a degree in Commerce (Marketing and Advertising) and subsequently completed her post-graduate studies in International Marketing and Business Development and earned her Master of Science degree at SKEMA Business School in Sofia-Antipolis in France. Her experience however, stems from not only her formal education, but the accumulation of skills during her life and career.